Press Release Examples: 9 Types That Win Coverage
A press release example is a real or sample announcement that shows you how to share company news with the media. The best press release examples all follow the same simple shape: a strong headline, a clear first paragraph, a few short body paragraphs, a quote, and your contact details. Studying examples by type is the fastest way to learn the format, because you can copy the structure and swap in your own news.
In this guide you will see 9 press release examples by type, from product launches to funding news. You will also get the parts of a press release explained in plain words, a free template, and the real data on length. The goal is simple: help you write one that earns coverage and builds trust. And once it is written, a trusted press release distribution service can put it in front of the right journalists.
The 9 press release examples we cover:
- Product launch press release
- Event press release example
- Funding press release
- New hire press release
- Partnership press release
- Award press release
- Crisis communications press release
- Book press release example
- Rebrand or company news press release
Get the Free Press Release Template Pack
9 ready-to-use, fill-in press release templates, one for every type of announcement.
What is a press release?
A press release is a short, official document that announces news about your business. You send it to journalists, editors, and reporters so they can write about your story. Think of it as a ready-made news article that hands a busy reporter everything they need.
Press releases still matter because most coverage starts with one. In the Muck Rack State of Journalism 2025 report, 84% of journalists said stories often start with a PR pitch. The same survey found 86% of journalists ignore pitches that are off topic. So the format is not dead. A weak, padded, or irrelevant release is.
The best way to learn the format is to see it in action. Below you will find the parts first, then the examples.
The parts of a press release
Every strong press release has the same building blocks. Learn these parts of a press release once and you can write any type on this page.
| Part | What it does |
| Headline | A clear, factual title that states the news. Skip the clever wordplay. |
| Dateline | The city and date at the start of the first line, like "AUSTIN, Texas, June 30, 2026." |
| Lead paragraph | The first paragraph that answers who, what, when, where, and why. |
| Body | Two or three short paragraphs with the details, facts, and proof. |
| Quote | One or two short quotes from a founder, leader, or partner. |
| Boilerplate | A short "About the company" paragraph at the end. |
| Contact info | A name, email, and phone number so reporters can reach you. |
Keep these in order and your release will read the way reporters expect. Now let us look at the examples.
9 press release examples by type
Each example below includes a short sample, why it works, and what to copy. The samples are written for this guide so you can see the pattern clearly.
1. Product launch press release
A product launch press release announces a new product or a big update. It leads with what changed and why people should care.
Sample: "FORM Audio Launches Caldera Pro, Its First Noise-Canceling Earbuds. AUSTIN, Texas, June 30, 2026. FORM Audio today launched Caldera Pro, wireless earbuds with 40 hours of battery life and adaptive noise canceling, priced at $149 and shipping July 15."
Why it works: The headline states the news plainly. The first line gives the price, the date, and the key feature, so a reporter can cover it in seconds.
What to copy:
- Put the product name and the main benefit in the headline.
- List the price and ship date in the first paragraph.
- Add one quote from the founder on why you built it.
Fill-in template:
FOR IMMEDIATE RELEASE
[Company] Launches [Product], [One-Line Benefit]
[CITY, State, Date]. [Company] today launched [Product], a [what it
is] that [main benefit]. It is priced at [price] and ships [date].
[Body: the top features and who it is for.]
"[Why you built it]," said [Name, Title, Company].
About [Company]: [one-line boilerplate]. Media Contact: [Name, Email, Phone].2. Event press release example
An event press release shares the key facts about something you are hosting. This event press release example shows how to make the details easy to scan.
Sample: "Denver Tech Week Returns September 12 to 14 With 80 Speakers. DENVER, Colorado, June 30, 2026. Denver Tech Week will bring 80 speakers and 5,000 builders to the Convention Center for three days of talks, demos, and hiring events. Passes start at $99."
Why it works: The date, place, and size are all in the first two lines. A reporter or an attendee gets the plan at a glance.
What to copy:
- Lead with the date, the location, and who should attend.
- Add a line on ticket price or how to register.
- Include a quote on what makes this event different.
Fill-in template:
FOR IMMEDIATE RELEASE
[Event] Returns [Dates] With [Headline Detail]
[CITY, State, Date]. [Event] will bring [who and how many] to [venue]
on [dates] for [what happens]. [Passes or how to register].
[Body: agenda highlights, speakers, and theme.]
"[Why this event matters]," said [Name, Title, Company].
About [Company]: [one-line boilerplate]. Media Contact: [Name, Email, Phone].3. Funding press release
A funding press release tells the market you raised money. It is one of the best ways to build business credibility with customers and future hires.
Sample: "Lumen Health Raises $12M Series A to Expand Its Mental Health App. NEW YORK, June 30, 2026. Lumen Health today raised a $12 million Series A led by Northstar Ventures to grow its therapy app to 1 million users by 2027."
Why it works: It names the amount, the round, and the lead investor up front. It also says what the money will do, which is the part reporters care about.
What to copy:
- State the dollar amount and the round in the headline.
- Name the lead investor in the first paragraph.
- Explain what you will build with the funds.
Fill-in template:
FOR IMMEDIATE RELEASE
[Company] Raises [$Amount] [Round] to [Goal]
[CITY, State, Date]. [Company] today raised a [$amount] [round] led by [lead investor] to [what the money will do].
[Body: traction so far and the growth plan.]
"[What this enables]," said [Name, Title, Company].
About [Company]: [one-line boilerplate]. Media Contact: [Name, Email, Phone].4. New hire press release
A new hire press release announces a key leader joining your team. It signals growth and momentum.
Sample: "Brightline Names Maria Chen as Chief Marketing Officer. SEATTLE, June 30, 2026. Brightline today named Maria Chen, former VP of Growth at Vela, as its first Chief Marketing Officer to lead its push into Europe."
Why it works: It pairs the new role with the person's track record, which makes the hire feel like real news, not just an internal update.
What to copy:
- Name the person, the role, and their last big win.
- Say what this hire means for the company's plans.
- Add a short welcome quote from the CEO.
Fill-in template:
FOR IMMEDIATE RELEASE
[Company] Names [Person] as [Role]
[CITY, State, Date]. [Company] today named [Person], former [past role and company], as its [new role] to [what they will lead].
[Body: their track record and what this means for the company.]
"[Welcome quote]," said [CEO Name, Title, Company].
About [Company]: [one-line boilerplate]. Media Contact: [Name, Email, Phone].5. Partnership press release
A partnership press release announces a deal between two companies. The trick is to show the value for customers, not just for the two brands.
Sample: "Cartio and ShipFast Partner to Cut Delivery Times in Half. CHICAGO, June 30, 2026. Cartio today partnered with ShipFast to offer same-day delivery to 2 million shoppers in 12 new cities."
Why it works: It leads with the customer benefit, same-day delivery, instead of leading with the deal itself.
What to copy:
- Put the customer benefit in the headline.
- Explain what each company brings to the deal.
- Add one quote from each partner.
Fill-in template:
FOR IMMEDIATE RELEASE
[Company A] and [Company B] Partner to [Customer Benefit]
[CITY, State, Date]. [Company A] today partnered with [Company B] to [what it delivers for customers].
[Body: what each company brings and who it helps.]
"[Quote from A]," said [Name, Title]. "[Quote from B]," said [Name, Title].
About [Company]: [one-line boilerplate]. Media Contact: [Name, Email, Phone].6. Award press release
An award press release shares a win that builds trust. It works best when you keep it humble and specific.
Sample: "Greenline Named Best Climate Startup of 2026 by TechAwards. BOSTON, June 30, 2026. Greenline today won Best Climate Startup of 2026 at the TechAwards, chosen from more than 500 entries for its carbon-tracking platform."
Why it works: It names the award, the year, and the size of the field, so the win sounds earned and real.
What to copy:
- Name the award and who gave it.
- Add proof, like the number of entries you beat.
- Thank your team and customers in the quote.
Fill-in template:
FOR IMMEDIATE RELEASE
[Company] Named [Award] by [Awarding Body]
[CITY, State, Date]. [Company] today won [Award] at [event or body], chosen from [number] entries for [reason].
[Body: what the award recognizes and why it matters.]
"[Thank-you quote]," said [Name, Title, Company].
About [Company]: [one-line boilerplate]. Media Contact: [Name, Email, Phone].7. Crisis communications press release
A crisis communications press release responds to a problem, like an outage, a recall, or a data issue. Speed and honesty matter most here.
Sample: "Statement on the June 29 Service Outage. SAN JOSE, California, June 30, 2026. On June 29, Paywave experienced a four-hour outage that affected payments. Service is now restored. No customer data was lost, and affected fees will be refunded."
Why it works: It states the facts, takes responsibility, and explains the fix. It does not hide or spin.
What to copy:
- Lead with what happened and when.
- Say clearly how you fixed it.
- Tell people the next step you are taking for them.
Fill-in template:
FOR IMMEDIATE RELEASE
Statement on [the Issue]
[CITY, State, Date]. On [date], [Company] experienced [what happened]
that affected [who]. [Current status]. [What you are doing for affected
people].
[Body: the cause if known, the fix, and next steps.]
"[Accountable quote]," said [Name, Title, Company].
About [Company]: [one-line boilerplate]. Media Contact: [Name, Email, Phone].8. Book press release example
A book press release announces a new title and gives reporters a reason to feature the author. This book press release example keeps the focus on the story, not just the sale.
Sample: "Former NASA Engineer Releases 'Reach,' a Guide to Bold Career Moves. DENVER, June 30, 2026. Author and former NASA engineer Dana Pierce today released 'Reach,' a book on making brave career moves, out now in print and audio."
Why it works: It leads with the author's hook, "former NASA engineer," which gives a reporter an angle beyond the book itself.
What to copy:
- Lead with the most interesting thing about the author.
- Name the title, the topic, and the release date.
- List the formats and where to buy.
Fill-in template:
FOR IMMEDIATE RELEASE
[Author Hook] Releases '[Title],' [What It Is About]
[CITY, State, Date]. [Author], [credential], today released '[Title],' a book on [topic], out now in [formats].
[Body: why the author wrote it and who it is for.]
"[Quote from the author]," said [Author].
About [Author]: [one-line boilerplate]. Media Contact: [Name, Email, Phone].9. Rebrand or company news press release
A rebrand press release announces a new name, look, or direction. It needs to explain the why so the change does not confuse loyal customers.
Sample: "Toolbox Becomes Forge to Reflect Its Move Into AI. MIAMI, June 30, 2026. Toolbox today became Forge, a new name and look that reflect its shift from simple task tools to an AI work platform for teams."
Why it works: It pairs the new name with a clear reason. Readers learn what changed and why in one line.
What to copy:
- State the old name, the new name, and the reason.
- Reassure customers that their accounts still work.
- Share what is next for the brand.
Fill-in template:
FOR IMMEDIATE RELEASE
[Old Name] Becomes [New Name] to [Reason]
[CITY, State, Date]. [Old Name] today became [New Name], a new name and look that reflect [the reason or shift].
[Body: what is changing and what stays the same for customers.]
"[Quote on the why]," said [Name, Title, Company].
About [Company]: [one-line boilerplate]. Media Contact: [Name, Email, Phone].Free press release template
Here is a universal press release template you can copy and fill in for any announcement. Replace the brackets with your own details and you have a clean draft. Want the tailored version for each type above? Grab the free pack below, which includes a fill-in template for all 9 press release examples.
FOR IMMEDIATE RELEASE
[Headline: State Your News in One Clear Line]
[CITY, State, Month Day, Year]. [Company] today [announced what happened]. [One sentence on why it matters to readers.]
[Body paragraph one: the key details, facts, and numbers.]
[Body paragraph two: more proof, context, or what comes next.]
"[A short quote from a leader on why this matters]," said [Name, Title, Company].
About [Company]: [Two or three sentences on what your company does and who it serves.]
Media Contact: [Name], [Email], [Phone].The free pack includes the universal template plus a tailored fill-in template for each of the 9 types: product launch, event, funding, new hire, partnership, award, crisis, book, and rebrand. Save it once and reuse it for every announcement.
How long should a press release be?
Keep it short. A press release should be about 300 to 500 words, or one page. According to Prezly's research on press release length, journalists prefer releases under about 400 words, and most spend under a minute reading one.
That is why every example above leads with the news. Reporters scan fast, so the first two lines decide whether they keep reading. Trim anything that is not a fact, a number, or a clear benefit.
Common press release mistakes to avoid
Even a good story can fall flat with the wrong format. Here are the mistakes we see most, and what to do instead.
| Mistake | Do this instead |
| Clever headline that hides the news | Use a plain headline that states the news |
| Burying the key fact in paragraph three | Put the who, what, and why in the first line |
| Writing 800 words of fluff | Keep it to 300 to 500 words |
| Marketing hype with no facts | Use real numbers, dates, and proof |
| Sending to every reporter you can find | Pitch only reporters who cover your topic |
| No contact details | Always add a name, email, and phone |
How to get your press release seen
A great release does nothing if no one reads it. Once your draft is ready, the next job is distribution and reach.
Strong press releases also support your search rankings over time. Coverage on trusted sites can send links and traffic your way, and press releases can help your SEO when they earn real placements. The key word is earned. A press release on a low-quality wire does little. A feature on a site your buyers trust does a lot.
To get seen, send your release to a short, targeted list of reporters who cover your space. Personalize the first line. Make the news easy to grab. If pitching feels like a full-time job, that is because it often is. A PR team builds those reporter relationships for you and pitches your story to the right people.
Frequently Asked Questions
What is a press release example?
A press release example is a real or sample announcement that shows the standard format: a headline, a dateline, a lead paragraph, body paragraphs, a quote, a boilerplate, and contact details. You study examples by type to learn the pattern, then swap in your own news.
How do you write a press release?
Write a press release in a few simple steps. Step 1: write a clear headline that states the news. Step 2: open with a first paragraph that answers who, what, when, where, and why. Step 3: add two or three short body paragraphs with facts. Step 4: add one quote. Step 5: end with an "About the company" line and your contact details. Step 6: keep the whole thing to 300 to 500 words.
What are the 7 parts of a press release?
The seven parts are the headline, the dateline, the lead paragraph, the body, the quote, the boilerplate, and the contact information. Keep them in that order and your release will read the way reporters expect.
How long should a press release be?
About 300 to 500 words, or one page. Most journalists prefer releases under 400 words and read them in under a minute, so lead with the news and cut the fluff.
What is a good example of a press release?
A good example states the news in the headline, gives the key facts in the first line, backs them with real numbers, and includes one short quote. The product launch and funding examples above are strong models to copy.
You have the press release. Now get it distributed.
You now have 9 press release examples by type, the parts of a press release, a free template, and the rules on length. The pattern is always the same: lead with the news, keep it short, and back it with facts. Use these press release examples as your model, and your announcement will be ready for the media.
But a finished press release is only half the job. With the template filled in and your story written, the next step is getting it in front of the right journalists. That takes a trusted, reliable partner with real media relationships, not a cheap wire that drops your news into a void. Our press release distribution service pitches your story to reporters who actually cover your space, so it earns real coverage instead of sitting unseen.
You wrote it. Let us make sure the right people read it.
Written by the Savon PR team, who have helped brands earn coverage across 1,250+ outlets.
Sources
- Muck Rack, State of Journalism 2025: https://muckrack.com/research/state-of-journalism
- Prezly, The Perfect Press Release Length: https://www.prezly.com/academy/how-long-should-a-press-release-be
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