--- title: How Fintech Companies Use a Fintech PR Agency to Stand Out in Today’s Crowded Market description: A guide to PR for fintech in 2026. Learn what to look for in a fintech PR consultancy and how the top fintech PR agencies build lasting brand trust. url: https://savonpr.com/blogs/fintech-pr-agency author: Savon PR published: April 23, 2026 last_updated: 2026-04-23 categories: AI, Fintech category_url: https://savonpr.com/blogs/category/ai --- # How Fintech Companies Use a Fintech PR Agency to Stand Out in Today’s Crowded Market *By Savon PR — April 23, 2026* It’s a common misconception in fintech that building a great product is enough. The financial technology landscape is extremely crowded. New apps, platforms, and financial services are popping up every week trying to win over investors, customers, and media attention. Standing out requires trust, and you can’t have trust without exposure. That’s why fintech PR is important, but not all PR agencies are equipped to handle the nuances of fintech. Here’s how to know if you need a fintech PR agency and what to look for when vetting candidates. ## Navigating the Fintech PR Consultancy Landscape The fintech industry is booming, companies large and small are trying to capitalize on an overall fintech trend that shows no signs of slowing down. That means your brand has to fight just as hard to stay relevant in the minds of your target audiences. Winning that fight requires exposure, and lots of it. There is no shortcut here. You have to keep showing up and showing up means putting your brand in front of journalists, editors, potential customers, investors, and industry influencers regularly. Effective public relations creates earned media opportunities that spread your message far beyond what you could accomplish alone. It’s not enough to “do PR” though. If you’re going to prioritize the PR aspect of your marketing plan you have to find a firm that understands the challenges unique to fintech. ## Are You Ready for Increased Exposure? Financial technology is different. Your audience is skeptical, the regulations are complex, and competitors are hungry. Few industries can say their headlines make or break their reputations quite like fintech. If a hotel receives a negative review, there are still ways on how to get a Google review removed, still most people would probably give the hotel another chance. If an investment app is slapped with a class-action lawsuit related to compliance, users will flee no matter how good your service is. Instead of just pitching press releases, your PR firm should understand complex finance topics well enough to speak knowledgeably about them with your company and clearly about them to the public. Getting exposure is great, getting good exposure is essential. When faced with a data breach, CEO scandal, regulatory inquiry, or other negative news your fintech PR agency should be able to react quickly and keep your brand narrative on track. That requires regulatory knowledge and financial technology know-how that general PR agencies will likely not have. For better or worse, fintech brands have struggled with trust issues since their inception. Your brand doesn’t have to be the next CashApp. But unless you operate in a completely saturated market you have competitors that are trying to win your customers’ trust every day. To build brand trust means showing up often enough and consistently enough that your audience knows, remembers, and cares who you are every time they see your name. The right PR strategy can help you build that momentum over time. Let’s dive into exactly what you need to look for when hiring a fintech PR firm. ## Must-Haves When Hiring Top Fintech PR Agencies When seeking PR for Fintech, not all consultancy firms can deliver the best results. Here are the must-have to keep in mind. - Industry knowledge. There is a reason you work in fintech, because most people do not. You should not have to hold your PR firms hand through every pitch. They should already know terms like open banking, embedded finance, KYC compliance, P2P, payment rails, blockchain infrastructure, tokenization, etc. - Relationships that matter Trade publications like TechCrunch, American Banker, and Finovate might be “trade” to you, but they are top-tier to your customers and investors. You need a firm that knows the editors (and writers) at those outlets. Only the top Fintech PR agencies can help you with that. - Preparing for the inevitable Every company will face a setback at some point. How they manage the narrative around that failure can make or break their reputation long term. When interviewing agencies ask them direct questions about regulatory inquiries, executive scandals, or product failures. See how they would handle your potential headlines. - Quantifiable results Does your firm meet specific goals like awareness in investor publications, customer acquisition support, or share of voice within your category? Top Fintech PR agencies tie their efforts back to your bottom-line goals. If an agency can’t explain how they measure success, find another firm. - Thought leadership Top Fintech PR agencies will use bylines, media interviews, and speaking opportunities to establish your executive team as industry leaders. This is invaluable for both investor and consumer facing brands. Choosing a fintech PR consultancy may feel limiting, but with thousands of agencies to choose from narrowing your options to the 10-20 that specialize in fintech and financial services is a good place to start. ## Thinking About PR for Fintech? Start Thinking Long Term Coverage of fintech brands shouldn’t be tactical, but it should be strategic. News cycles aren’t always going to align with your marketing initiatives. One of the biggest mistakes we’ve seen fintech companies make is approaching PR like it’s a campaign. You sign a contract with an agency six months before your product launch. They go hard for 90 days and score a decent mix of coverage before your product even releases. Then silence. Six months later you tell your team you need coverage. However well your agency worked, they cannot magically create reporter relationships overnight. Press coverage, especially in finance, should be part of your long-term marketing strategy. The strongest fintech agencies will tell you the same thing. Media relationships and building your brand's reputation are how PR compounds over time. Think of it like this, a reporter who has heard from your team 4 times over the last 6 months is far more likely to pick up the phone when your firm wants to tell your story than a reporter they’ve never reached out to. You should also tailor your PR strategy to your business goals. Got a Series B announcement coming? Start planning ways to build business credibility with investors and increase your share of voice within investor publications 6 months prior. Interested in expanding into a new region? Start seeding your fintech PR agency in that territory well before you officially launch. The right agency will help you think through that process. Working with an agency that specializes in fintech means your team has more time to focus on what you do best building a product your customers love. ## How Early is Too Early to Hire a Fintech PR Firm? There is no exact answer. PR for fintech is important, and you shouldn’t ignore it. Are you launching a new product? Looking to raise your next round? Finally ready to tackle international expansion? Drafting your fintech PR strategy should be at the top of your list. If you wait until you need press you’ve already lost ground to the competition. Like most effective marketing initiatives your PR efforts should start early and build momentum as your launch date, funding round, or expansion approaches. But what if you don’t have the budget to retain a PR firm months in advance? If budget is your initial concern consider working with a fintech PR consultancy that offers flexible or project-based engagements. Some agencies offer coaching and advisory services at a fraction of the cost of traditional retainers. At Savon PR we have clients in all phases of their growth cycle. There is never a bad time to have a plan and team in place you can trust when that time comes. If you are seeking PR for Fintech firms, feel free to get in touch with us today! --- *Published on the [Savon PR Blog](https://savonpr.com/blogs). Savon PR is an AI-powered PR platform that guarantees press coverage in 1,250+ publications worldwide.*